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Does RSL need a new name?
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Jeffrey Swinger-USA TODAY Sports
What’s in a name? Juliet told us about roses and how they’d still be sweet even if we called them bloomin’ turdules. Thirteen year olds and their sniffers, right?
Now, many of you will call me an idiot and tell me I’m wrong, and you’re probably right. But in this season of uncertainty, I’ve got some thoughts.
With news of MLS probably taking over and selling RSL, I think the RSL organization needs a rebrand.
We’ll know just how deeply the toxic culture went once MLS releases the results of its investigation, which Garber has expressed will be after MLS Cup concludes. What we have, however, is a brand that is tainted and tarnished. It’s time to pull things back to basics, come up with a new plan and direction, and push the team toward something we can be proud of. A new brand identity can go a long way for this goal.