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Designing and branding synthesised natural beauty products

When a cosmetic or personal care product has been created with a biopharmed ‘plant-based’ ingredient rather than one from nature, should traditional design codes for ‘natural’ or ‘clean’ beauty go out of the window? Where do you start with designing and branding synthesised ‘natural’ beauty products?

Biomimetics & biotech for natural beauty ingredients

The possibilities for biotech-enabled products are endless. Leading biotechnology companies are moving beyond offering bio-based alternatives for popular ingredients and instead delivering novel and higher performing ones. What's next for biotech-based beauty?

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