Record deal for Pushpa: The Rule Satellite Rights: Anil Thadani has secured the Hindi theatrical rights for Allu Arjun s film, Pushpa: The Rule, in advance for a whopping Rs 200 crore. Netflix, on the other hand, has acquired the digital rights for Rs 275 crore. Now, we have learned that Jayantilal Gada, one of the leading producers in the Hindi Film Industry.