Jan 26, 2021 4:45 AM PT
Google sent a shock wave through the advertising and publishing industries last year when it announced it planned to scrap third-party tracking cookies, which are an important tool for online marketers. Not to worry, the company announced Monday. It has a viable alternative in the wings. It might be hard to imagine how advertising on the Web could be relevant, and accurately measured, without third-party cookies, Google s Group Product Manager for User Trust and Privacy Chetna Bindra wrote in the company s Ads & Commerce blog. When the Privacy Sandbox technology for interest-based advertising (FLoC) was first proposed last year, we started with the idea that groups of people with common interests could replace individual identifiers, she continued. Today, we re releasing new data showing how this innovation can deliver results nearly as effective as cookie-based approaches.
Google sent a shock wave through the advertising and publishing industries last year when it announced it planned to scrap third-party tracking cookies, which are an important tool for online marketers. Not to worry, the company announced Monday. It has a viable alternative in the wings. "FLoC" will be available for public testing with the March release of Chrome.
Google’s ad tracking methods are drastically changing to address ‘erosion of trust’ among users
Photo credit: Solen Feyissa (@solenfeyissa) / Unsplash Thursday, March 4, 2021 9:30 AM UTC
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“Today, we’re releasing new data showing how this innovation can deliver results nearly as effective as cookie-based approaches.” – Chetna Bindra, Group Product Manager, User Trust and Privacy
boundaries and we pushed them too far. good afternoon, facebook, how may i help you? the company debated how they handle the outrage. there were just different points of view within the company and they ranged from the engineers who felt strongly in it to the sales reps who had something new and unique to sell. to the privacy advocates. what was mark saying at the time? i think he was among the people initially that were advocating to keep it with the belief that there might be a way to keep it and create it so that some people could use it if they wanted to and some people couldn t. there were 67,000 people who signed an online petation to complain about this. we didn t move fast enough and et we broke some things in the process. we broke user trust in a big way. that time around. it was a privacy and pr disaster.