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Building A User Segmentation Matrix To Foster Cross-Org Alignment — Smashing Magazine

Is there such a thing as harmony between designers and developers in the workplace, and if so, how can it be achieved? In this article, Chris Day explores the challenges of effective collaboration, outlines the key factors at play, and (hopefully!) empowers you to find the right solutions to help you and your team deliver to their full potential.

Using A/B Split Testing To Enhance User Experience & Conversion Rates

A/B split testing is a method in which two versions of a website, element or image are compared to determine which performs better in achieving a specific goal.

Why User Experience Matters in Digital Marketing Social Media

If you can’t seem to navigate your favorite social media platform, can you imagine scrolling through it and stumbling across an ugly, cluttered, and frustrating interface? The answer is simple: you can stick around or move on quickly. In this article, we’ll look at why user experience is critical in terms of digital marketing on […]

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