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Study by Hellmann s and Toronto-based behavioural scientists, BEworks, found that Canadian households saw significant food waste reduction by committing to just one meal per week using ingredients already in their home – a Use-Up Day
One of the largest behaviour change studies of its kind addressing the issue of household food waste reduction
1 - conducted with over 1,000 Canadian families
Forgetting what food is in the fridge, and lack of inspiration and skill around what to make are among the key drivers of food waste
2
TORONTO, April 1, 2021 /CNW/ - As part of its global mission to reduce food waste, Hellmann s commissioned one of the largest and longest behavioural change studies on household food waste to-date to understand the interventions needed to effectively reduce food waste in the home. This Canadian study, conducted in partnership with Toronto-based behavioural science experts BEworks, featured over 1,000 Canadian famili