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Fundamentals of a Standout Digital Customer Experience
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Curious, Empathetic and Observant: The Qualities of a Modern CX Leader
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PHOTO:
Des Récits
The shift towards digital customer experience had been gaining momentum over the years â the pandemic pushed it over the edge.
People who previously wouldnât have considered ordering groceries online are now purchasing all of their food on their laptop from home. QR codes have replaced physical menus in restaurants. Chatting with your favorite barista each morning has turned into ordering online and grabbing your latte through a takeout window. The list goes on.
The digital experience is now more important than ever, and consumer expectations are at an all-time high. When it comes to delivering an exceptional experience, companies with emotional intelligence â who really take the time to get in tune with what customers want â are winning. Here are three core practices of emotionally intelligent teams.
PHOTO:
Zack Marshall
People are like raccoons: we re attracted to the new, shiny object. Customers want to buy whateverâs innovative or cutting-edge. If you want to appeal to this desire, itâs helpful to position your products as next-gen in your marketing. So how do you market your offerings to stand out as the innovations they are?
Here are some tips to position your product so consumers see it as the next big thing.
Make Sure You Can Deliver on the Promise
First things first: is your product actually next-generation?
At the risk of stating the obvious, you have to first determine whether your product is genuinely new or innovative. If it isnât, itâs not worth the effort to position it as next-gen. If you try to do so anyhow, the consumer may feel misled after (or before) purchase. They might also decide not to trust anything your brand says going forward.