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When I found out that that breast milk facials were a thing, my first two thoughts as a nursing mom were: A) Is this some kinky fetish sort of thing? and B) How much should I start charging? As it turns out, the beauty treatments were all the rage at a spa now Clean Your Dirty Face in Chicago up until 2017. Sourcing screened liquid gold from a local milk bank as a $40 service for clients looking to get their skin as smooth as a baby s butt, the breast milk facial quickly gained popularity, becoming a weekly staple for those with acne-prone skin, says Shama Patel, founder and CEO.