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Industry experts say opportunity awaits the retailers that truly hear and respond to customer concerns, especially for Millennial and Gen Z.

United statesGreg petroGretchen jezercUs sustainability researchBaker retailing centerCotton incorporated lifestyleFirst insight baker retailing centerCotton incorporatedCotton council internationalWharton school of the university pennsylvaniaDeloitte globalGenz surveyWharton schoolFirst insightCotton incorporated lifestyle monitorMaterials systems laboratory