Storytelling has been a part of the human experience since the dawn of time. In business, storytelling plays a critical role in driving change and building trust.
Some campaigns have no idea thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Ballroom blitz: marketers are overusing dance in commercials thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.