Apr 12, 2021
Tricia Smith is the new CEO of the Anthropologie Group - SES file photo
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Former Tilly’s Chief Merchandising Officer Tricia Smith is the new Global CEO of Anthropologie, parent company Urban Outfitters Inc. announced this morning.
The previous Anthropologie leader, Hillary Super, left the company Friday.
Tricia joined Tilly’s in Sept. 2019 and was highly regarded by the leadership team there.
She shifted Tilly’s to a digital-first approach when it came to merchandising. That created more focus on e-commerce, and Tilly’s online assortments expanded. Under her leadership, Tilly’s added new categories that they would probably not have done in the past because they were too conservative, Tilly’s CEO Ed Thomas previously said.
Mar 2, 2021
Urban Outfitters in Waikiki - SES file photo
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The Urban Outfitters chain has lost two senior executives in the space of about six weeks.
Urban Outfitters is part of Urban Outfitters Inc., which also operates Free People and Anthropologie.
On Jan. 12, the company announced that Trish Donnelly, CEO of the Urban Outfitters Group, was leaving to pursue a new opportunity. She is the new CEO of PVH Americas and will oversee the Calvin Klein and Tommy Hilfiger brands.
At the time the company announced Donnelly’s departure, Urban Outfitters said Chief Merchandising Officer Gabrielle Conforti was being promoted to President of Urban Outfitters North America.
PVH Corp. has named Trish Donnelly as the company’s CEO of PVH Americas.
In the new position, the former CEO of Urban Outfitters Group will have responsibility for the Calvin Klein, Tommy Hilfiger
and Heritage Brands businesses in the Americas and for the global Calvin Klein brand. This new regional approach is modeled on PVH’s proven structure in Europe. Donnelly will oversee the company’s North America-based brand leaders, including Calvin Klein CEO Cheryl Abel-Hodges.
The addition of this new role to the leadership team is an important step toward achieving the company’s global priority to build upon PVH’s core strengths and connect them more closely with where the consumer is going. Last week PVH Corp announced that Stefan Larsson was formally appointed the company’s CEO and joined its board.