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4 personality types old-school carmakers can use to stay relevant
How often do you get a second chance in life? Automotive OEMs have always been strong in professionalizing their traditional business model, focusing on volumes and pure product selling. However, looking at the numbers, their sales have been struggling in recent years, even before COVID-19.
Digital trends and the impact of COVID-19 on the mobility market
Why so? The mobility market has been disrupted by many new mobility players, which have leveraged recent digital trends to take over customer interface and passengers. For example, thereâs Uber, Didi, and Gett getting away from car ownershipâ¦Lilium, Bird, and EHang exploring new urban transportation modes⦠or Moovit and Waze leveraging the power of mobility data.
What does tomorrowâs car look like? That depends on the future of cities
Alexander GmelinÂ
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Shared mobility is one of the great hopes for sustainable transport. Privately-owned vehicles are notoriously wasteful, mostly sitting idle. Advances in digital technology and the rise of the smartphone have opened the potential to vastly improve the utilization of assets, delivering profits to savvy companies and cheaper, more convenient, mobility to consumers. Alexander Gmelin, CPO of Invers, explains how the German company is laying the foundations of a shared mobility platform.
Automated car sharingÂ
Our company history has it that the founder Uwe Latsch, now CTO, started the company so that he could visit his girlfriendâs parents in the countryside. He used his bike to get around town and couldnât see the logic of buying a car just for the odd trip to the country. As one of the pioneers of carsharing, Uwe dedicated himself to building the technology that wou