Automated Cocktail System Pours Its Way To Success forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
The founder and CEO of Bartesian is a former bartender.
Bartesian
Ryan Close, the CEO and founder of Bartesian, is a former bartender. And he ll be the first to tell you he was lousy at it. I was a bartender for six years, and I still couldn t make a solid Old Fashioned for my wife, he told me. I d try and make it, the kitchen would be a mess, there d be ingredients everywhere, and she d be like, Eh, it s not sweet enough. It s not that complex a cocktail, and I still can t do it.
Close wondered why people could easily make a cup of coffee at home, but never a good cocktail. And he realized there was a gap in the market when it came to helping people entertain as well.