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The food and beverage industries introduced numerous technologies and products over the past year and a half that have raised new questions about advertising practices and presented novel legal issues regarding how goods are labeled. Meatless meat, COVID “cures” and the eternal debate over what it means for a product to be “all natural” have given rise to changes in labeling law, spurred by private litigants and regulators.
Manufacturers and States Face Off Over Meatless Meats
With “McPlant” sandwiches appearing alongside Big Macs throughout the country,
1 the growing mainstream acceptance of plant-based proteins by consumers seems undeniable. As the technologies develop to make pea protein and soy acceptable alternatives to beef, questions have arisen regarding how these products should be labeled when sold to consumers.