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Thailand's event management industry is expected to grow by 25-30% to reach 16-17 billion baht this year as both the government and private sectors are rolling out events, particularly related to election campaigns.
Though Thailand faces gloomy economic prospects with a surge in inflation, higher energy prices and persistent Covid outbreaks, a performance by Thai rapper Danupha "Milli" Khanatheerakul at the Coachella Festival in California that was capped by her eating khao nieo mamuang (mango sticky rice) on stage went viral on social media, reigniting buzz over the influence of soft power.
Rightman Co, an event organiser, will resume developing theme park projects and place more focus on tourist destinations to turn around its sales to the pre-crisis level next year.
The private sector will still be allowed to host New Year countdown festivities under strict precautions while City Hall has decided to cancel all events it had planned to mark the New Year in Bangkok amid fears of a surge in Omicron cases.