Creative 14 Add to collection
‘We do How’ will be launched with a hero two-minute ad, which is part of a suite of work designed to demonstrate ANZ’s commitment to financial wellbeing
TBWA\NZ and ANZ have launched a new brand platform to help improve the financial wellbeing of all New Zealanders by providing them with the resources, support and products they need. Rather than telling New Zealanders to get ahead or dream big, ANZ’s ‘We Do How’ is about giving people the practical know-how they need to start their financial wellbeing journey.
The campaign tells the story of Ravi and Claire along with their two children Sameer and Tara Sharma. The first story shows the many ways Ravi and Claire set out to improve the financial wellbeing of their family, but the heart of the story is about father and son as Sameer spends years working towards his dream of becoming a Black Cap. Their journey unfolds over time as we watch Sameer grow from a young boy into adulthood, with A
Creative 47 Add to collection
Directed by Brian Durnin for Red Rage, the spots see award winning TV and radio broadcaster Baz Ashmawy drop the F-word to remove stigmas on talking about finances
Finance is on a par with sex and religion and topped only by death on the list of things we find it hard to talk about, according to research by Bank of Ireland. The survey also found that almost three in four people either don’t talk about their finances at all or will only do so if they have to. This is the basis of a new Bank of Ireland campaign – the ‘F-word’ – to encourage a more open discussion of personal finances among consumers. This campaign is part of the Bank of Ireland’s Financial Wellbeing programme featuring Emmy Award-winning TV and radio broadcaster Baz Ashmawy. The ‘F-word’ aims to remove some of the stigmas around talking about finances. The campaign was devised by Grey London and directed by Brian Durnin and produced by Paul Holmes of Red Rage Dublin.