Dive Brief:
Natural Light is visualizing the U.S. college debt crisis through what it has billed the most expensive piece of art in the world, according to details emailed to Marketing Dive.
Located in the Vanderbilt Hall of New York City s Grand Central Terminal, the Da Vinci of Debt installation is made up of 2,600 authentic diplomas provided by graduating college students. Natural Light calculated the average total cost of a four-year college education based on Student Loan Hero data to value the piece at $470 million, a figure besting Leonardo Da Vinci s Salvator Mundi, the painting that commanded the steepest price tag ever for a piece of art sold at auction when it was bought for $450 million in 2017.