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On the basis of my experience as a business adviser, I m convinced that most startup investors invest in the entrepreneur, as much as a solution or product. In that context, I ve long realized that some players seem to command real attention, even if their proposal sounds far-fetched or very risky.
The attribute most often mentioned in this regard is supreme self-confidence or chutzpah.
Examples of this today would obviously include Elon Musk, and Steve Jobs a few years ago. In a new book,
The Unstoppable Startup, by Uri Adoni, a widely respected Jerusalem Venture Partners principal, I was pleased to see real specifics on how you can successfully demonstrate the right level of confidence and boldness, without stepping over the line into arrogance and insolence.