While other industries tripped and stumbled during the pandemic, beauty boomed. Whether it was due to all that extra time to admire our visages in the mirror, or the endless days spent looking at ourselves on Zoom, everybody and their gran wanted a piece of the pie.
The company highlights LignoGuard (INCI: Lignin/Cellulose ) as a sustainable solution that contributes to its success in the challenge. It is an upcycled natural ingredient derived from lignin, a component found in plants.