/PRNewswire/ A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled.
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The Global Social Media Analytics Market is expected to undergo a rapid growth during the forecast period owing to the growing popularity of mobile eCommerce and need for improvising on customer services.
Also, the market is witnessing the increasing demand due to its cost-effectiveness and easy availability. The evolution from business intelligence (BI) techniques to advanced analytics techniques and massive upsurge in the number of social media users are some other key factors, which are expected to propel the demand for social media analytics over the next five years.
Social Media Analytics or SMA is an approach to collect data from social media sites & blogs and evaluating that data to make business decisions. As machine learning and artificial intelligence have advanced, social media analytics has made it easier for businesses to quantify in a scalable way the information in social media posts.