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Creating A Cultural Movement With Nail Polish

Who’d think that nail polish and socks could be a red carpet-item? Branding that stresses individualism and self-expression disrupts markets and builds businesses.

Machine Gun Kelly and Megan Fox like to match

KXLY May 28, 2021 2:15 AMBy Celebretainment Posted: Updated: TownNews.com Content Exchange Machine Gun Kelly and Megan Fox like to “match” their nails. The ‘I Think I’m OKAY’ star and his 35-year-old actress girlfriend have been rocking bold nails this awards season, with the former opting for extremely-long claws for Thursday night ‘s (27.05.21) iHeartRadio Music Awards. And the pair’s nail artist, Nails of LA founder Brittney Boyce, said of his clients: “They like to match.” She told Page Six Style: “[MGK’s] one of my favorite clients, because no matter what, I’ll always get good nail shots with him, because he loves showing them off so much. With the girls I’m like, ‘Come on, show your nails.’ But he does such a great job with making them an actual accessory.”

Lil Yachty follows in footsteps of Machine Gun Kelly by announcing nail line

Lil Yachty Is Launching a Nail-Polish Collection | Details

Lil Yachty has officially joined the evergrowing list of celebrities who have been taking the plunge into the beauty world over the last few years. The rapper announced on May 3 that he s launching a line of nail-polish colors called Crete, and the first collection will be released on May 21. I d like to introduce my new nail paint line @crete co .. FIRST COLOR DROP MAY 21, he captioned an Instagram photo showing off the slim, black bottles they re packaged in. 4 ALL GENDERS. FOR YOU, NOT THEM! Yachty, who s no stranger to painting fun designs on his nails, first teased the brand during an interview with TMZ back in December. It s unisex but I want it to be more focused on for men to use it, and to be more comfortable in their own skin, he said. Because bro, it s 2020, you know what I m saying, like it s about to be 2021. Come on, what are barriers? We still have barriers?

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