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Twitter partners Google Cloud for data
Last week Friday, Twitter signed a strategic multiyear partnership with Google Cloud. Twitter will move its offline analytics, data processing and machine learning workloads to Google’s Data Cloud. And this is supposed to take Twitter’s cloud data analysis to another level.
In other words, you know this thing that Twitter does with your tweets, retweets, and likes, to determine what makes it to your timeline depending on your engagement and preference?
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Yes, that decision will now be made via Google Cloud alongside BigQuery, Dataflow, Cloud Bigtable and machine learning tools. Only now, it will be faster and more informed compared to when it was done on Twitter’s data platform developed by its engineers and data scientists.