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Colonial First State has launched a marketing campaign to encourage Australians to rethink their retirement from a perceived ending to an opportunity to enjoy their later years.
In a new brand platform and TTL campaign: ‘Unleash Your Second Half’, created by newly appointed agency, It’s Friday, Colonial First State (CFS) is encouraging Australians to rethink what retirement means to them, turning it from a perceived ‘ending’ to an opportunity to unleash their ‘second half’.