No gimmicks. No mascots. No problem. A Jersey institution plays it straight amid the noise.
Updated Apr 18, 2021;
Posted Apr 18, 2021
Traffic lines up on the approach to the Holland Tunnel in this file photo. (Aristide Economopoulos/The Star-Ledger) SL
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Insurance companies spend billions of dollars a year to capture the attention of Americans with witty jingles, animated mascots and slogans that stick in our brains, whether we like it or not.
The big insurers – GEICO, Progressive, Allstate, Liberty Mutual and Aflac, to name a few – won’t admit it, but branding has become more important than the actual products they sell. It drives market share to keep a company’s name top of mind.