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Date Time Research shows investors take stock of Super Bowl advertisers Not all of the 100 million U.S. viewers who tune in Sunday to the 55th Super Bowl will focus solely on the game. Some will watch for the commercials, a Super Bowl of their own in creativity, celebrity cameos and expense. Super Bowl commercials command more than $5 million for just 30 seconds of airtime, and their benefit to advertisers has been analyzed with the thoroughness of Tampa Bay Buccaneers quarterback Tom Brady assessing an opponent’s secondary. But Ioannis Branikas, an assistant professor of finance in the University of Oregon’s Lundquist College of Business, and Gabriel Buchbinder, a former UO postdoctoral fellow now with the South Carolina Department of Health and Environmental Control, have broken new ground. They examined a group of commercial watchers sure to excite companies advertising during the big game: investors.

South carolinaUnited statesGabriel buchbinderIoannis branikasTom bradyUniversity of oregon lundquist college businessCarolina department of healthSuper bowlTampa bay buccaneersLundquist collegeSouth carolina departmentEnvironmental controlGoogle trendsKansas cityதெற்கு கரோலினாஒன்றுபட்டது மாநிலங்களில்