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Worn out : Price not an indicator of how long clothes will last, new research finds

Report challenges perception that higher prices mean higher quality, as consumers are urged to love and look after the clothes they already own

Primark rolls out repair workshops and durability standards

Fashion s green future of seaweed coats and mushroom shoes

By Eric RandolphAgence France-PressePARIS From making algae-sequin dresses, dyeing clothes with bacteria to planting trackable pigments in cotton, an emerging tide of technological innovations offers the fashion industry a chance to clean up its woeful environmental record.

Fashion s green future of seaweed coats and mushroom shoes

Fashion s green future of seaweed coats and mushroom shoes Updated: Updated: The sustainability movement s strength comes from many actors pulling in the same direction. Share Article AAA This handout photo released by the Charlotte McCurdy Research on May 18, 2021 shows US designer Charlotte McCurdy presenting a raincoat made of seaweed/algae in New York.   | Photo Credit: AFP The sustainability movement s strength comes from many actors pulling in the same direction. From making algae-sequin dresses, dyeing clothes with bacteria to planting trackable pigments in cotton, an emerging tide of technological innovations offers the fashion industry a chance to clean up its woeful environmental record.

Seaweed and mushrooms transform fashion

Share Pakistani labourers pick cotton in a field in Bahawalpur district in Pakistan’s central Punjab province In November 2015. AFP Seaweed and mushrooms transform fashion Mon, 24 May 2021 From making algae-sequin dresses, dyeing clothes with bacteria to planting trackable pigments in cotton, an emerging tide of technological innovations offers the fashion industry a chance to clean up its woeful environmental record. Change is urgently needed, since the industry consumes 93 billion cubic metres of water per year, dumps 500,000 tonnes of plastic microfibres into the ocean, and accounts for 10 per cent of global carbon emissions, according to the Ellen MacArthur Foundation. The growing demands for change have generated ingenious responses, such as New York designer Charlotte McCurdy’s seaweed raincoat.

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