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Several influencers were lambasted this week for their social media posts enthusiastically highlighting a trip sponsored by the Chinese fast fashion clothing retailer Shein, which has previously been accused of labour exploitation and environmentally damaging practices.
Deinfluencing is a content strategy in and of itself, according to the Canadian influencers, industry and marketing experts who spoke with CBC News. They say that a more honest review gives the impression of authenticity as the cost of living continues to rise.