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Warm, fuzzy marketing draws lonely consumers: U of A researchers

Results were the same across five subsequent separate studies: socially excluded consumers prefer warm over less-warm brands.

New yorkUnited statesKyle murrayMike hensen postmediaSoyoung kimSarah mooreUniversity of albertastudybyAlberta school of businessEdmonton journalPostmedia network incUniversity of albertaMike hensenNew york timesAlberta schoolPostmedia networkStreet east

Warm, fuzzy marketing draws lonely consumers: U of A marketing researchers

Warm, fuzzy marketing draws lonely consumers: U of A marketing researchers
edmontonsun.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from edmontonsun.com Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesCity ofUnited kingdomSoyoung kimMike hensenKyle murraySarah mooreUniversity of albertaAlberta school of businessPostmedia network incUniversity of albertastudybyLondon freeEdmonton sunNew york timesAlberta school

Warm, fuzzy marketing draws lonely consumers: U of A marketing researchers

Warm, fuzzy marketing draws lonely consumers: U of A marketing researchers
calgarysun.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from calgarysun.com Daily Mail and Mail on Sunday newspapers.

City ofUnited kingdomNew yorkUnited statesKyle murraySoyoung kimMike hensenSarah mooreUniversity of albertastudybyPostmedia network incAlberta school of businessUniversity of albertaLondon freeCalgary sunNew york timesAlberta school