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Dive Brief:
In its latest move to build momentum during the pandemic, Target, in collaboration with Levi Strauss & Co., will release an exclusive collection that includes over 100 home, pet, accessories and apparel products, the company announced in a press release Tuesday.
The new collection, called Levi s for Target, stems from the big-box retailer s decade-long partnership with Levi s. It began in 2011 when Target introduced Levi s value brand Denizen and grew in 2019 through Levi s Red Tab at Target.
Levi s for Target, which marks the denim brand s first home partnership, will be available in Target stores on Feb. 28, per the release.
Dive Insight:
Target once again proves its knack for launching the right collaboration at the right time.
September 14, 2018
My mom thinks she’s friends with Chrissy Teigen. She tells me when Teigen gets a haircut, the silly song about headbands she made husband John Legend sing on her Instagram, what she’s making for dinner. She refers to her as, simply, “Chrissy.” Because, obviously.
I asked Mom how she came to be so enthralled by the model-turned-cookbook author and social media superstar. “I do not really know!” my mom replied via text. “I think it might have been when she was pregnant with Luna. Hard to remember. We’ve been close for so long.”