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Pairing Analytics Goal Tracking With Client Expectations

With the transition to GA4, now is the time to reassess your client goals and how you track their campaign success.


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Why It s More Important Than Ever To Make The Switch To GA4

Google’s innovation with GA4 (Google Analytics 4) provides next-level modeling and attribution, getting marketers closer to their audiences. Chris Attewell, chief executive officer at Search Laboratory, looks at how data can be used to reprioritize the customer’s experience.

Sydney s Whitehat agency launches new website and branding

Sydney s Whitehat agency launches new website and branding
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