As the beauty industry evolves, consumers are incorporating simplified and sustainable products into their routines which has led to innovation in multifunctional products.
The beauty industry has a history of adopting new technology and advancements earlier than most. In-store, beauty professionals were among the pioneers to take their clients and viewers into their salons, behind the booths, and dish out quick DIY beauty tips. In the social media era, Instagram and TikTok have revolutionized the industries for haircare, color cosmetics, and skincare. Today, for Univar Solutions Beauty & Personal Care, the metaverse is the new beauty universe, an endless.