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Peloton Creates Capsule for Black History Month
Women s Wear Daily (WWD) 1/28/2021 Jean E. Palmieri
Peloton is celebrating Black History Month by introducing a special apparel collection intended to celebrate Black artists from around the world.
The at-home fitness brand has collaborated with four artists to create 18 custom apparel and accessories pieces, each with its own story. The artists partnered with two Black Peloton instructors each to create the images featured on the apparel pieces.
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The artists are Temi Coker from Dallas, who creates works based on his upbringing in Nigeria and his love of African culture. He developed his work Light the Way with Jess Sims and Chelsea Jackson Roberts and it is intended to speak to the power of education within the Black community.
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