/PRNewswire/ The "United States Online Grocery Market, By Type (Packed Food & Beverages, Personal Care, Household Products, Fruits & Vegetables & Others.
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The United States online grocery market is expected to reach US$152.3 Billion by the end of the year 2026. The primary reasons for this growth are nationwide lockdowns due to COVID-19. However, there are other reasons too driving this market, such as rising disposable income, customers growing preference for a hassle-free shopping experience and people s increasing inclination towards comfort.
Amazon is dominating the online grocery market in the United States by offering two services - Amazon Prime Now and AmazonFresh. The Prime customer benefits program has been a key sales driver in grocery. On the contrary, Walmart is winning customers for its online grocery segment by steadily capitalizing on its existing brick-and-mortar footprint and proximity to its customer base. In the last few years, the online grocery shopping rate has more than doubled.