Music Business Worldwide
July 8, 2021
Picture credit: Alexander Shatov
YouTube is comfortably the world’s largest video streaming platform, with more than 2 billion logged-in users playing music on its service every month.
But increasingly, TikTok is looking less like a mere ‘frenemy’ to Alphabet’s video service – and more like a serious direct competitor.
Just last week, very much parking its tanks on YouTube’s lawn, TikTok announced that it was rolling out the option for its users to create videos of up to three minutes in length – up from what was previously 60 seconds.
Now, new statistics have come to light that are likely to further wrinkle the brows of YouTube higher-ups.
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THE RETURN: Aj Tracey
‘Anxious‘; his first solo single in over a year.
A hard-hitting, atmospheric cut, “Anxious” arrives in the wake of a phenomenal run of six UK top-five singles in the past 18 months for the West London star. Produced by Remedee, the new single marks a notable switch of pace, and a bold statement of intent – speaking on the varying emotions felt by AJ in his current position.
The accompanying cinematic visual, directed by KC Locke and AJ Tracey, sees AJ running a commentary on his life and the opinions of those around him: a deluxe dinner at Novikov is followed by a shopping spree with his jeweller, and a night-time drive around London, before AJ steps perilously but defiantly onto the roof of a skyscraper; a stunning visual moment.