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INCA Award ANI | Updated: Apr 01, 2021 12:36 IST As the world reels from the effects of the pandemic, especially the F&B industry, United Breweries Limited was recognized for strategically supporting the re-opening of bars by running the Back to the Bars initiative from early September 2020. The foundation of the campaign was built via three pillars: 1) Solidarity, 2) Safety, and 3) Building traffic for outlets. Keeping these three as the central thought, UBL supported several bars to re-open for business by uplifting 5000 plus on premise bars post the lockdown. Recognizing this effort, UBL was ranked as one of the top contributors who supported in the revival of the industry and the society at INCA, 2021.

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