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1st look: Inside United s new Denver club, opening this summer

When all is said and done, United Airlines will have over 100,000 square feet of club space, spanning across five lounges, in its Denver hub.

Airline Stock Roundup: DAL s Hiring Plans, LUV in a Legal Wrangle & More

Airline Stock Roundup: DAL s Hiring Plans, LUV in a Legal Wrangle & More
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United is going on the offensive against rival Southwest in another spat with competitors

United is going on the offensive against rival Southwest in another spat with competitors tpallini@businessinsider.com (Thomas Pallini) © Joe Amon/The Denver Post/Getty and Carlos Yudica/Shutterstock.com Southwest Airlines and United Airlines aircraft. Joe Amon/The Denver Post/Getty and Carlos Yudica/Shutterstock.com United Airlines is targeting Southwest Airlines with new advertisements aimed at Denver flyers. In the ads, it criticizes Southwest for its open seating policy, routes, and on-time performance. The campaign is scheduled to appear on trains, television networks, social media, and even Spotify. A new United Airlines advertising campaign is directly targeting Southwest Airlines as the two compete for travelers in Denver.

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