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so, it s a long road. whoa! it s a very long road. each distributor is a world of its own and all operate on different, unique systems. so, i need help with figuring out how to grow within those channels before i lose the accounts. that lack of distribution causes a third problem, price. when her volume increases, her cost decreases. right now, she doesn t have that luxury. so, looking at the larger market, my price is always way higher than everything else. it s $3.99 for a bottle. that s extremely high for a ready-to-drink iced tea when you can get a comparable product for maybe $1.25 or less. so, right there, she has a challenge at the shelf. and maybe her most telling challenge of all is this, after nearly a decade of building this business, her take-home salary