reporter: she s a member of our walmart, a union backed group that does not represent walmart workers but protests for higher wages. it isn t enough money for me to get by. it s very hard. we re at a standstill with my family. reporter: walmart s u.s. ceo say they pay a fair wage and are unfairly criticized. we pay above average wages for the retail industry and we provide incredible opportunity. the discussion around the starting wage, minimum wage, is one that the country needs to have. the debate needs to be had. that s not the issue. the issue isn t where you start, it s where you go to once you have started. you have two. reporter: tiffany wants more opportunity, but at $10.70 an hour she can t afford to work full-time given the child care costs she would need to cover. why doesn t she look for another job? i m actually not unhappy with my job. i really like my job. i like being with the customers. so it s not i mean it s pointless for me to find a job. i would rat
i know there s going to be a number of customers who said they will not shop there. whether or not that hits walmart, i don t know. the point isn t so much to hurt walmart as it is to get them to listen to us and to appreciate the work we do and to treat us better and stop retaliation. walmart is saying when you look at the numbers of people protesting it s just a small group of the employees, and they have a lot of help from our walmart, the union backed group, what do you say to that? well, our walmart actually is a group of associates. so all the associates that are striking, a large number of associates that are striking are members of our walmart. i, for one, am a member of our walmart. we only receive help from the union because we ask for it. it is not union backed. and the associates are speaking out again, are speaking out for 14 or 15 associates for each one you see. multiply that number and you have quite a bit of voice coming out even if there s not a lot of