by Charlie Spargo
Design studio Uniform has revealed its new structure, launching new companies Continuous and Somewhere under the umbrella of the newly formed Uniform Group.
In the process it has appointed a new Executive Chairman, FJ Rutjies, and stated its intention to begin a trail of acquisitions.
Newly formed Uniform Group will now encompass the new brands, with separate market focuses. Continuous will be a brand consultancy working with Primark, innocent, Amtico and Ideal Standard, while Somewhere will be a creative agency for property and place.
A number of role changes have been announced as part of this - Co-founder of Uniform Nick Howe becomes Uniform Group CEO, Michelle Ford becomes COO, Stephen Ardern is made MD of Continuous, Tim Sharp becomes ECD of Continuous, while Co-founder Nick Bentley becomes MD of Somewhere, and Laurie Jones is Creative Director of Somewhere.