LiveNews Provides news reports of information as it happens in real time of politics, business, the economy and also reports on global issues and events from a New Zealand viewpoint.
Little Black Book, Auckland-based PR agency Undertow Media orchestrated the launch with an integrated campaign across an event, consumer activation, social media, influencers and PR
Undertow Media sees so many briefs targeting solely Gen Z and Millennials, but swiping left on Gen X, those between 41-56 years old, as well as Boomers. Undertow Media managing director Greer Bland got thinking on why ignoring this cashed up demographic is a costly mistake.
Are these groups ig
LiveNews Provides news reports of information as it happens in real time of politics, business, the economy and also reports on global issues and events from a New Zealand viewpoint.
LiveNews Provides news reports of information as it happens in real time of politics, business, the economy and also reports on global issues and events from a New Zealand viewpoint.