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Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV
Study also reveals Asian Americans are spending 31% of their viewing time on ad-supported platforms, more than the total population
United states
Jeremy tran
Patricia ratulangi
Asian pacific american heritage month
Asian american
Reaching asian american audiences
Understanding asian influence
Media consumption
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Native hawaiian
Pacific islander
Gold house
New 2024 Nielsen Report: Asian American Audiences Spend Nearly Equal Time on TV and Smartphone
/PRNewswire/ Nielsen, a global leader in audience measurement, data, and analytics, releases their latest Diverse Intelligence Series report to kick-off.
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Nielsen diversityequityandinclusion
Jeremy tran
Patricia ratulangi
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Diverse intelligence series
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Reaching asian american audiences
Understanding asian influence
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