When the word Youthube sounds more familiar
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4 To kaise hai aap log? .. Hamare yahan aisa hi hota hai .are some of the taglines that have very well broken into our daily vocabulary. ‘YouTubers is fast becoming an enviable tag, with content creators quitting full-time jobs and creating value for millions of internet users in India. Let s look at the reasons behind these changing demographics.
But first, a quick detour.
When was the last time you checked your YouTube (YT) daily usage on what they call the digital wellbeing feature - Time Watched? Don t be alarmed if it s nearly 5 hrs because that s just what an Indian prone to this guilty pleasure spends on YT. With over