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Conversion Optimization Market May Set an Epic Growth Story | Unbounce, Crazy Egg, Hotjar

Unbounce snags Snazzy ai to add automated copywriting to platform

Unbounce snags Snazzy ai to add automated copywriting to platform
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Today in hires: Unbounce, Cubert, SAP Canada, Trulioo, BBTV

Today in hires: Unbounce, Cubert, SAP Canada, Trulioo, BBTV Five Canadian tech companies have recently brought on new team members, including Unbounce, Cubert, SAP Canada, Trulioo, and BBTV. Here’s a breakdown of who’s joining whom and what they bring to the table. Unbounce promotes Tamara Grominsky to chief strategy officer Vancouver-based marketing software company Unbounce has promoted Tamara Grominsky from VP of strategic growth to chief strategy officer (CSO). The company said the newly created role “reinforces Unbounce’s investment in unlocking marketplace opportunities and accelerating business growth following its first major funding last year.” Founded in 2009, Unbounce touts itself as a global leader in landing page and conversion optimization tech. It aims to allow marketers to build and test landing pages without a web developer. In June 2020, United States-based private equity firm Crest Rock Partners acquired a majority stake in Unbounce

Review of 11 Canadian tech companies to watch in 2020

Review of 11 Canadian tech companies to watch in 2020 For the past few years, thanks to the team at BetaKit, I’ve had the opportunity to share my thoughts on some of the companies I’m excited about in the Canadian tech landscape. I’ll be doing the same for the year ahead, but I first wanted to take a moment to review last year’s list, and see what 2020 had in store for each of them. To say that it was an unusual year is an understatement, and it feels like a lifetime ago that I last wrote about each of them. Going through last year’s list feels like looking through old high school yearbooks full of young, optimistic faces before they marched off to face the harsh realities of the unforgiving real world. Ok, that might be a bit dramatic but you get the point. So let’s see how each of last year’s companies fared in 2020!

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