More than two years ago, the Google News Initiative and LION Publishers launched the GNI Startups Lab with the aim of helping 10 news businesses achieve long-term sustainability through hands-on training and revenue experimentation. Based on the success of that program, we expanded our partnership in 2022 to launch three Startups Labs serving a total of 48 publishers focused on key areas for building a sustainable news business: managing money and risk, building and managing a team, an.