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Unapologetically Human, Kruger Products Masterbrand Campaign Depicting Real Canadians with Real Messes, Takes on New, Culturally Relevant Meaning with Original Tracks in Three Languages: Hindi/Urdu, Mandarin and Cantonese
TORONTO, Jan. 13, 2021 /CNW/ - Canada is built on a foundation of diversity, inclusion, and acceptance. We celebrate our cultural mosaic, yet rarely see it come to life in brand advertising. That s all about to change, thanks to a bold, trend-setting new effort from Kruger Products, maker of best-selling brands including Cashmere and Purex Bathroom Tissue, Scotties Facial Tissue and SpongeTowels Paper Towels, which has produced a remarkable advancement in multicultural marketing. The new creative, produced in three languages in collaboration with film director Bobby Singh Brown and musicians Qurram Q Hussain, Hindi/Urdu; Moulann, Mandarin; and Mr. Will Wong, Cantonese, features original music, captivating lyrics and cultur