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Yumna Zaidi calls out PEMRA over unfair notice

Actor explains why notices issued against shows dealing with societal injustices is wrong After Omair Rana and Simi Raheal voiced their disapproval of the Pakistan Electronic Media Regulatory Authority (PEMRA) notice issued against Dil Na Umeed Toh Nahi, actor Yumna Zaidi has expressed her frustration. Lashing out at the organisation, she explained why such notices are alarming and unfair. Talking to BBC Urdu, Zaidi claimed that she doesn’t understand the reason behind issuing the notice and complaints of viewers against a serial which only depicts the reality. “The issues raised in Dil Na Umeed Toh Nahi should be talked about,” said the actor. “I don’t understand how PEMRA can issue a notice against the show’s content.”

PEMRA Issues a Notice to Drama Dil Na Umeed To Nahi | Pakistan Press Foundation (PPF)

Pakistan Electronic Media Regulatory Authority PEMRA has issued a notice to the drama serial Dil Na Umeed To Nahi for not being in accordance with its code of conduct.  The drama ‘Dil Na Umeed Toh Nahi’ addresses sensitive social issues including human trafficking, prostitution, and child abuse. The regulatory authority in its notice has directed that the content material of the drama serial ‘Dil Na Umeed Toh Nahi’ be made in accordance with the code of conduct. The notice added that the PEMRA has asked the management of the private TV channel to provide details related to the editorial board within five days.

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