More people are using digital assistants, like the Amazon Echo or Alexa. By one estimate there are more than 110 million devices in this category in the U.S. Our interactions with those devices can shape the advertising we see elsewhere.
A research report titled, "Your Echos are Heard: Tracking, Profiling, and Ad Targeting in the Amazon Smart Speaker Ecosystem," investigates how Amazon Alexa smart speakers use voice data to target ads at users.
Researchers: Amazon uses Alexa voice data to target users with ads today.ng - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from today.ng Daily Mail and Mail on Sunday newspapers.
Study: How Amazon uses Echo interactions to target ads theregister.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theregister.com Daily Mail and Mail on Sunday newspapers.