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My Best Friend: Fun SA dog food ad launches on TikTok and goes viral

Oresti Patricios, CEO at the Ornico Group, picks the Ultra Pet spot as his advertising "hero" of the week.

Think outside the box - Creators of new viral SA ad on making an online sensation

My Best Friend, a new ad and short film produced locally and filmed in Cape Town, is going viral for all the right reasons.

Ultra Pet: My Best Friend goes viral

My Best Friend, Ultra Pet's short film chronicling a day in the life of a pet owner and his dog's best friend went viral on Tik-Tok.

WATCH: 2 3 million TikTok views over the weekend

Do brands even exist if they're not on TikTok? The platform was the launch pad of a new pet food campaign, and racked up 2.3 million views over the space of a weekend.

#OrchidsandOnions: Your best friend in a time of need

Communication is key for liquor suppliers facing stock challenges. With liquor shortages expected over the festive season, the Advantage Group has some suggestions for suppliers.

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