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Walmart
Inc (NYSE: WMT) has signed celebrity fashion designer Brandon Maxwell to become creative director for Free Assembly and Scoop, the retailer’s elevated fashion brands.
What Happened: Maxwell will oversee four seasonal collections annually for both brands, beginning with the Holiday 2021 collections before his full collections drop in spring 2022. Maxwell’s duties will encompass material selection, sourcing and production, as well as brand marketing initiatives and campaigns.
“Working with Walmart has long been a dream of mine,” said Maxwell in a press statement issued by the Bentonville, Arkansas-headquartered retailer. “Like many people across the country who live in a small town, Walmart was the destination for everything where I grew up in Texas, including clothing. This partnership allows me to bring the experience and joy of fashion to countless people who live in small towns across the country.”