The Atlantic
We Choose Our Cults Every Day
Cultish, a new book by the linguist Amanda Montell, reveals how insidery language informs the communities of modern life.
11:35 AM ET
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Way back in January, I was idly thumbing through Instagram when I received a message that shook me like a nascent martini. “Did you hear that Taking Cara Babies donated to Trump?” a friend wrote. This sentence likely makes no sense to you, unless you’ve had a baby sometime in the past few years. Taking Cara Babies is the brand name for Cara Dumaplin, a neonatal nurse turned baby-sleep expert who became, in 2020, my everything.